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Why Professionals And Business Owners Are Rebelling AGAINST Social Media

31 January 2024 Business & Marketing, Digital strategy, General Digital, Marketing Strategy

I am seeing more and more people pull back on socials BIG time. And the common theme seems to be that there is too much rubbish, spam, and ads. We have had enough! You literally cannot scroll through any social media channel without your feed being clogged by ads, fake companies, bots, and ...

The Holy Grail of Marketing – The Referral

10 May 2023 Digital strategy, General Digital, Marketing Strategy

What is the one thing that most business owners say is their best source of new business? It is word-of-mouth referrals! But are you leveraging this for your business and do you know how to make it really work its butt off for you? It is easier than you think to ...

Social Media Is Just Like The ATM Machine!

26 April 2023 Digital strategy, General Digital, Marketing Strategy, Social Media

Remember when ATMs were first introduced (if you are old enough to remember that)? The banks announced how wonderful they were and how we can use a simple card to get cash out of a wall. And it didn’t cost a thing to do. Then as we got addicted to and used ...

Why The Over Reliance On Social Media Is Suffocating Your Marketing Results (and what to do instead)

01 November 2022 Digital strategy, General Digital, Marketing Strategy, Social Media

Are you relying too heavily on the likes of Facebook and Instagram to generate sales? Then disappointed by the results? Social media has become such an ingrained habit, a go-to first step, and the main focus of marketing, and it is literally suffocating your marketing efforts. Like a noxious weed, it ...

3 Of The Most Powerful Reasons Why You Need To Ditch Facebook Marketing

07 September 2022 Digital strategy, General Digital, Marketing Strategy

I have a love/hate relationship with social media. I love it to stay connected to friends and family, get news (that I can filter) and look at aspirational travel photos and tips. I love connecting with people all over the world and finding like-minded people I can talk to. I hate it ...

Why You Need To Swap Ads For Adds

16 August 2022 Digital strategy, General Digital, Marketing Strategy

The go to strategy for brands these days seems to be running social media ads. We know that organic social is pretty much dead in the water. We are getting closer to a fully pay-to-play platform every single day and those algorithms are constantly changing! But is running social media ads really ...

Why LinkedIn Is The Exception To My Social Rule!

28 July 2022 Digital strategy, General Digital, Marketing Strategy, Social Media

Not all social media is equal. The algorithms, the style of content, the way people interact, the communities…are all very different. Plus, the value they deliver can be vastly different too! LinkedIn is definitely NOT the same as Facebook and Instagram for many reasons and it is my exception to my ...

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