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Is Facebook listening to your conversations?

24 February 2020 General Digital, Social Media

There are loads of opinions and conjuncture around the topic of Facebook listening in on our personal conversations. Are you being a bit paranoid or is there truth to it? How can it be a coincidence that you just spoke about buying a new washing machine now an ad for ...

Facebook, video and what you’re missing out on!

30 August 2018 General Digital, Marketing Resources & Tools, Social Media

I have been preaching video marketing for the past 2 years. Why? Because video is the top performing content type on all social media, which has led to Facebook, putting increased emphasis on video content. (I kept telling you). Zuck himself told you back in 2014 when he said that ...

Facebook Pages are changing (But don’t freak out just yet)

13 January 2018 Social Media

Publishers have long seen it coming, and Facebook has made no secret about it, but now they have confirmed that they’ll be making concerted moves to show users more posts from people they know - and fewer posts from Pages. What does this mean? Your Facebook Page reach is going to ...

How to reach passive candidates using Facebook ads Pt2

05 January 2018 Video Tips

https://youtu.be/sISXALs6r_M See Part 1 here > https://www.digitalconversations.com.au/reach-passive-candidates-using-facebook-ads-pt1/

Step away from the ‘Boost Post’ Button until you read this

10 November 2017 Social Media

As you are probably aware organic reach on Facebook has just about disappeared and it is now really a ‘pay to play’ platform. Which means to be seen you need to pay for exposure. But what is all too common now is people just randomly boosting posts without any clear goal ...

Let’s Dumb down the Facebook Algorithm

05 November 2017 Social Media

You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...

To boost or not to boost, that is the very big question!

27 August 2017 Social Media

I know it is the easiest thing in the world to click that little blue Boost Post button that Facebook teases you with. After all, it’s only going to cost you $6, $11, $27 etc making it cheap marketing, right? As the organic reach has collapsed over the past few years, ...

The one thing I loooove about Facebook (especially at Xmas)

25 December 2016 Social Media

The one thing I loooove about Facebook (especially at Xmas) Facebook is one of those channels that gets a lot of criticism. But there is one thing that I loooove about Facebook. And here it is….. It’s a connector. It connects long lost friends….. It connects friends travelling ….. It connects families ….. It connects the ...

What’s ahead for Facebook – this is there 10 year plan

13 April 2016 Social Media

We know Mark Z likes to keep it fresh and keep us guessing on what will be the new focuses for Facebook and the new features have been developed based on demand from us, the people that use it. At the F8 Developer Conference in San Francisco, Facebook have announced what ...

How can you use the new Facebook features to increase sales?

18 August 2015 Social Media

You may have heard that Facebook has rolled out 6 new features as they continue to evolve their product offering. I don’t think all changes will be useful & relevant to all businesses but I wanted to chat about a couple that I think are pretty cool & useful. Facebook Beacon The ...

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How to reach passive candidates using Facebook ads Pt2

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