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Why I don’t agree with free

As a digital marketing strategist, I see many consultants and marketing experts preaching the ‘free events’ approach. This basically involves you holding a free webinar or event in order to get ‘bums on seats’ then you sell or pitch your product offering to them in the hope of signing them ...

Are you bench markKETing?

When it comes to the world of marketing, too often we compare ourselves to other businesses to measure our success.  This is particularly relevant when it comes to marketing.  I call this process bench marketing. (do you love that play on words)? It's defined as comparing your marketing communication with ...

Word of click is the closest thing to word of mouth

We know word of mouth works, but so does word of click. Digital allows you to have a two way conversation with your customers 24/7  and if they love your service they can promote you quickly & easily with one click. https://www.youtube.com/watch?v=e1vV7oVgo-4 If you want to learn more then sign up for ...

What not to do when implementing digital strategies

The new digital world has created unlimited new opportunities for businesses to market to its customers. The amount of choice can however overwhelm many people causing a lack of action as they simply don’t know where to start.  Whilst creating a workable strategy is the first step, the most important ...
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