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5 digital myths exposed

General Digital
You will hear all stories of claims and stories about digital and I am going to dispel 5 of those myths for you. 1. If you are told that someone can get you to page 1 in google in one month run a mile and beware of promises like this. 2. You ...

There’s a social specialist on every corner!!

Social Media
As a digital strategist and chief of digital experiences I immerse myself in the world of digital every single day. After many years working in all facets of the industry I consider my ‘bullshit radar’ highly tuned. But lately it seems every second person is a so called ‘social media expert’. ...

The 1% strategy

General Digital
As high achievers, entrepreneurs and busy corporates we are often goal focused right? What are our goals & milestones for the week, month or year? How do we get there? Where do we start? It often seems overwhelming and like everything in life, if it’s too hard, then we often ...

Uniqlo – digital and fashion collide!!

digital in retail
Uniqlo is known for its innovative clothing using technologies to bring more warmth, more lightness, better design & comfort. So it stands to reason that they integrate digital technology into their stores. Their flagship 5th Ave New York store features digital signage throughout and the digital elements suit the brand’s ...

Starbucks – integrating digital & coffee?

digital in retail
I love seeing how the worlds leading brands are using digital and integrating it into stores and the customer experience. Starbucks, always a leader in innovation and using digital tools effectively are using digital screens to tap into the tourist experience. When walking past the Times Square Starbucks, I noticed ...
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