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Where do I start with digital?

What I love about digital is the massive scope and opportunities made available to anyone, anywhere, anytime to promote your product. Sometimes this can be overwhelming due to the shear volume of choice. It doesn’t need to be overwhelming if you remember a few basic rules. Keep it simple – ...

Automatically schedule your blogs with a click of a button

Everyone knows I love my digital tools – anything that saves me time and makes life easier is a good thing. I recently discovered MissingLett_r. If you have a blog it creates a unique social marketing campaign, spread out over a year, minutes after you publish your next blog post. To use it you just ...

Human to Human Marketing

For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human.  People haven’t changed but the way we need to communicate to them has The concept of ...

We are living in a Tradigital World

The consumer journey has vastly changed and your customers are inundated with choices from around the world. So as a business how do you compete in this environment, particularly from a marketing perspective. One of the business issues most businesses is not having a clear plan or strategy for business growth.  ...

Why Gen Y is social media obsessed

GUEST BLOG by Jess Mackay, Gen Y Writer and future author The young people of Generation Y have adopted the name ‘digital natives’ for their ‘addiction’ to all things technology. It is estimated that the average Gen Y individual is a member of 2.5 social networks and about 80% of the ...
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