It seems the cupcake industry in New York understands how to use to digital to engage their customers in a way that gives them a great customer experience and leaves them wanting more. New York based cupcake store Baked by Melissa not only makes AMAZING bite sized cupcakes which are perfect for a little treat without feeling guilty but they have integrated digital instore to help you select the perfect cupcake for you. (and it’s fun). Check it out here.

https://www.bakedbymelissa.com