For decades we have spoken about our audiences being business to consumer or business to business but regardless of what audience we have we are marketing to people. Yes it will be human to human. People haven’t changed but the way we need to communicate to them has
The concept of H2H has been explored by Bryan Kramer. He believes that the lines are so far blurred now between the two marketing segments that it’s hard to differentiate between the two therefor we need to think like the consumers we are, putting ourselves in the mindset of the buyer instead of trying to speak such an intensely sophisticated language full of acronyms and big words.
Our conversations on digital are typically one to many which is why creating personal relevant experiences is more important than ever. Bryan breaks it down into simplistic terms:
People have emotions.
People want to be a part of something bigger than themselves.
People want to feel something.
People want to be included.
People want to understand
So when you are thinking about creating content for your digital & social channels remember you are doing business with people just like you. Genuine communication shouldn’t be complicated. That’s human to human. That is #H2H.
Get the full story here: https://www.bryankramer.com/there-is-no-more-b2b-or-b2c-its-human-to-human-h2h/