Anyone that knows me knows that I do not cook so talking about ingredients is a little ironic. But the analogy I am using is a good one to explain how digital marketing can be successful so I have the oven on (virtually speaking) and I am ready to create.
We are currently in an environment where we are getting bombarded with content at a crazy pace (thanks Facebook). There is an expert on every corner telling you if you did (insert their product or skillset here) you are going to get overnight success. Don’t even start me on these fluffy marketing facts (if you want more on that you can check out this recent blog).
I, on the other hand, believe that digital success is about having all the right ingredients for you. I love chocolate cake but to make one I need certain ingredients (don’t ask me what they are since I don’t cook). And you might like carrot cake which has a heap of other ingredients. It has some ingredients in common with my chocolate cake but it’s not going to be the same.
The same is true for digital. A website is a common ingredient that every business needs but the other digital tactics you need will vary to suit your audience, your goals, and your budgets. Are you picking up what I’m putting down?
So, the key is knowing what those ingredients or tactics are. That is where your strategy (or recipe) is so important. You need it in order to get the end result successfully. If I just did stuff reactively or added whatever ingredient I wanted I wouldn’t get a very nice cake, would I? It would probably be a total flop after all the time and effort I put into it and I would be disappointed.
The same is true in digital. I see this all the time with businesses who have no real plan and are just crossing their fingers and hoping that Tactic # 6 works because some so called guru have told them they will make their fortune by doing this one thing. I call BS on that!
You need multiple ingredients that work together. You cannot just make a chocolate cake with just cocoa so why do the same when it comes to your digital marketing?
The moral to the story is to have a recipe that works for you and follow the recipe to make a successful cake. Then you can see and appreciate the time and energy you put in was worth it. Now all this cake talk is making me hungry so if you want to make your cake and enjoy it too then start the digital conversation with me and we can talk about putting the right ingredients together for you.