It is not just for interacting and sharing content with your customers or staff, but it is a great tool to use for prospecting, customer and internal team communication.
As a sales tool you can find out a lot about your potential clients & candidates by looking at their social media profiles & pages. With some well planned time, a clear strategy and a change in mindset from you and your boss and you can turn a time wasting exercise into one that can generate a real ROI for your business.
As a customer service tool, social media is often the first point of contact to ask a question, leave a complaint or give feedback. This provides a huge opportunity for your brand to get valuable information and create two way conversations with your customers.
Social media doesn’t have to only be about your clients. It can also be a great internal communication platform for you and your employees, particularly if you have more than one location. Think of social media channels like an intranet for your business.