As you are approaching holidays it can be very easy to get complacent and go into full holiday mode. Don’t think because you are on holidays that your social media and digital channels are also. And your customers most definitely are still in buying mode so be prepared for holiday ...
When I started out on this book writing journey I didn’t really know what it was going to look like. I figured I would just sit at my desk and pump out a heap of words than someone would read it, make some tweaks and abracadabra you had a book.
Turns ...
As you are probably aware organic reach on Facebook has just about disappeared and it is now really a ‘pay to play’ platform. Which means to be seen you need to pay for exposure.
But what is all too common now is people just randomly boosting posts without any clear goal ...
You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...
As a digital specialist, I have all types of digital conversations with businesses I meet at events and workshops I am running, on social media groups and with businesses. There are several questions that keep coming up repeatedly so this blog answers 5 of the most common questions I hear ...
Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before.
However, the one thing that many businesses forget is that they ...