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Writing a ‘big girls’ book

When I started out on this book writing journey I didn’t really know what it was going to look like. I figured I would just sit at my desk and pump out a heap of words than someone would read it, make some tweaks and abracadabra you had a book. Turns ...

Let’s Dumb down the Facebook Algorithm

You have probably heard of this mythical thing called the Facebook Algorithm. All the popular social networks have gravitated toward an algorithm-based feed in the effort to create better experiences for their users and each one works differently plus they are constantly changing, making it hard for marketers to keep ...

Do you want to own or rent your social media channels?

Social media is a great innovation allowing businesses to expand their market reach and engage with new audiences. It allows businesses to connect with little or no marketing budget and opens up a new world of business like never before. However, the one thing that many businesses forget is that they ...
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